CSA launches brand refresh with enhanced services and a new website

By May 3, 2018Internal News

May 3, 2018 – MECHANICSBURG, Pa. – Today, CSA Guidance Consulting launched a brand refresh and enhanced services, debuting both on the new CSA website, www.csaconsulting.com. The refresh reflects the company’s new mission: “Drive value in unprecedented ways by transforming how clients utilize people, technology, information and knowledge.”

The new website highlights the enhanced services CSA provides to public-sector clients: Strategy, Program Execution, Continuous Improvement and Optimization, and Technology Transformation. CSA’s extended services and service delivery approach provide a unique capability for government clients who require knowledge based services.

“The new site showcases CSA’s differentiating culture and unique team environment it creates to serve clients and the public sector,” said Jay Heroux, CSA’s executive vice president. “This combination of knowledge based services, transformational services and great corporate culture are designed to help public-sector leaders execute complex programs, drive increased productivity and produce faster results, as well as empower a passionate CSA team.”

CSA’s refreshed brand reflects the way CSA does business; modern, clean and forward-thinking. CSA’s logo remains untouched and still bears the name Guidance Consulting—CSA’s corporate ethos. The brand’s iconic red continues to be the main color, but additional colors have been added to make for a more robust and high-energy color palette to better convey the company’s enhanced services.

“CSA has evolved over the years, and we needed a brand that reflects where we have been, as well as where we are headed,” said Emilie Vicchio, CSA’s director of marketing & brand management. “Our new brand personality is approachable, knowledgeable and optimistic, and the colors, fonts and imagery better reflect the energy of CSA. Our company focus on bringing together the right people, technology, information and knowledge to serve the public sector is exciting and inventive, just like our new brand.”

CSA’s new URL will be www.csaconsulting.com, and updated brand guidelines will be made available later in May.

About CSA
CSA believes we have a corporate social responsibility to do the right thing for our employees, clients and citizens. We achieve this by leveraging long-term approaches to maximize productivity and transform how our clients utilize people, technology, information, and knowledge in unprecedented ways. Our strategic and operational solutions and technologies propel our public-sector clients to deliver exceptional services and capabilities to those they serve. We help our clients Do Great Things.